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Official Poster
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A history of the FIFA World Cup™ |
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Since 1930, the FIFA World Cup™ has captured the imagination
of generations of players and spectators alike, in an event
that brings together the spirit of all that is best about the
world's greatest game.
The Official Poster is an important event mark: it is not only
recognised as an event publicity poster, but also as a significant
contribution to the way that the event will be remembered in
the form of art.
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The 2002 FIFA World Cup™ Poster Concept |
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To reflect the culture of both football and of the two host
nations, Interbrand were inspired to create a poster that combined
the passion of football with equal cultural influences. Calligraphy
was used to create an universal icon - the football pitch -
to provide a powerful and logical response to the brief. The
art of brushstrokes and calligraphy reflected values such as
drama, speed, agility and beauty skill inherent in football
itself.
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A joint collaboration |
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The FIFA World Cup™ has been held in 13 nations to date, and in
2002 there will be 15. The 2002 FIFA World Cup Korea/Japan™ will
be the first FIFA World Cup™ to be held in Asia and it is the first
to be co-hosted by two nations.
This special scenario led to the need to approach the poster with
a different methodology to previous years. It was agreed that the
poster should be brought to life by using two artists from the host
nations Korea and Japan - the eminent artists Byun Choo Suk from
Korea and Hirano Sogen from Japan were briefed on this enviable
task.
Byun Choo Suk is a well known calligrapher both in his home country
and around the world. His work has featured in international advertising
and graphic design periodicals and at international poster exhibitions,
including his own private exhibition at The Art Directors Club in
New York. Byun Choo Suk is currently a consultant and a professor
at kookmin University in Korea.
Hirano Sogen was granted a license as a Calligraphy Master in his
youth and went on to receive several top calligraphy awards including
the prestigious Highest Award at the Shodan In exhibition. He is
currently a member of JCCA, and Tetsu (the Japanese Calligraphy
Association), whilst also being the chief editor of a professional
magazine and head master of a calligraphy school.
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The process |
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The two artists came together on 25th June 2001 for a two-day studio
session. Both artists used their own brushes, but shared paper and
ink. An exhaustive two days were spent collaborating on this unique
piece of art and there was much discussion about the art generated.
The choice was difficult explained by Ged Equi from Interbrand "within
a matter of hours we were surrounded by hundreds of brushstrokes -
each one as expressive and dynamic as the last." Together equal
numbers of the 'best' brushstrokes were scanned, digitised and coloured
up to create the final version of the poster.
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